We have seen the poor use of scarce resources like land over the past few decades and identified the need for an eco-friendly urban environment and the value of effective land use in Bangladesh. From that concept, Purbachal East Wood City-PEC, a project of Innovative Holdings Limited was incorporated under the Companies Act 1994 in 2010, and since then we have been relentlessly striving to build a livable, eco-friendly, and economically sustainable urban environment that balances land use for both commercial and residential purposes, and enhances our communities, beautifying the scenery that provides opportunities for community improvement.